GERS Data Benelux for laboratories

GERS Data Benelux, a CIBH and Cegedim subsidiary and a benchmark player in data and analysis for the Benelux healthcare market, presents its Consulting offering.

A major player in the healthcare ecosystem, GERS Data Benelux is going to draw its unique knowledge of the pharmacy world, the robustness of its data, and its skills in terms of analysis, in order to offer its industrial customers and all industry players studies enabling them to respond to key issues with concrete, actionable recommendations.

GERS Data's consulting offer aims to provide concrete solutions to its customers' requests, by studying the evolution of key indicators (Distribution, Market Shares, Owner Market Shares, Prices, Margins...) at different levels of granularity (Groups, Pharmacy Segments, Points of Sale, Customized Product Perimeters, Competitive Environment...). Category analysis, cohort tracking, visit elasticity, price elasticity, competitive analysis... are just some of the subjects on which GERS Data is already working for several of its customers.

In addition to carrying out studies, the aim of the dedicated Consulting unit is to provide a framework conducive to quality discussions and exchanges with customer teams, for a result that is understood by all and leads to real operational decisions. Several of GERS Data's major customers already call on the Consulting teams for different types of projects:

"GERS Data's Consulting teams regularly support us in our categorical visions and on several brands in our portfolio. Their analyses enable us to gain perspective on market performance, the role of categories and different types of brands, and also help us to better analyze the performance of our brands", Category Management Director - Laboratoire Dermocosmétique.

"Thank you to the GERS Data consulting teams for the quality of their data and the finesse of their insights", Vice President M&A - Laboratoire Selfcare.