The latest editions of MediQuality's annual research, conducted among its extensive medical community, reveal that the industry consistently overestimates the impact of its communications on healthcare professionals (HCPs). The findings highlight a growing demand among HCPs for alternative approaches to receive information and education.What are these alternatives? What trends have emerged since 2023? Is there room for less "push-driven" strategies? And can customer engagement be improved through less industry-centric channels?Pierre De Nayer and Jean-Sébastien Struyf will delve deeper into these questions, sharing insights from the upcoming Q1 2025 research. If you're interested in the data from previous editions, feel free to contact them directly